TTRPGs as a Group Hike
When I go out on a hike with friends, I don't care how beautifully written the guidebook is. I don't care how ornately decorated the map is. I don't care how exotic and beautiful the car that drove us there is.
Those things are tools. I need to them to be useful and functional. Especially if I am on the one leading. Thinking of these items as art is a distraction.
The point of the hike is to be with friends. To experience together the beauty we come across. To let our imaginations play and to socialize.
Modules and adventures are like all-inclusive hiking packages. Useful for through hiking or seeing specific sites but a different thing altogether.